Prometheus Fire Company
Turning local fireplace searches into booked service calls for a family-owned specialist.
Their promise
Honest diagnostics. Repair before replacement.
Repair. Restore. Protect.
Who they are
A family-owned, fully insured fireplace specialist in Southeast Idaho, serving the Idaho Falls area and nearby parts of Wyoming and Montana. They handle diagnostics, repair, annual servicing, inspections, restoration, installation and replacement across gas, electric and wood systems, for homeowners, builders and property managers.
What needed solving
- 01Presented like a generic contractor, they would compete with companies whose main goal is selling new units.
- 02Demand is highly seasonal: breakdowns and service calls in winter, much quieter in summer.
- 03Leads from search and social needed a clear path to a booked appointment, then a way to be tracked instead of getting lost.
The system behind the bookings
Pick a part to see how it looks.
A message for every season
Demand swings with the weather, so the marketing message does too.
Winter
“My fireplace is broken.”
Diagnostics, repair and emergency servicing.
Summer
“Get it ready before you need it.”
Annual servicing, restoration, upgrades and installation before the season.
From search to repeat customer
Search and social
Service or location page
Trust, reviews and education
Diagnostic booking
Lead tracked
Appointment
Review
Annual service customer
↺ The last step feeds the first: customers who are serviced this season become next year's annual service customers.
What this engagement drew on
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